Copywriting

Words that connect you to your audience

Let me improve your written content with an injection of personality, persuasion and pulling power!  

“Janelle is fabulous at working out where to shine the spotlight with words!”

Writing may not be your strong point, but if you want to turn your website, biz docs, emails, press release, advertising, marketing, social media posts, public presentation, speech or even book on its head and get people glued to your words and taking action, then we can work together to do just that!

“Motivated, professional and easy to work with. Upbeat. She will help you get excited about your business!”

 

Let me give a mighty fine shout-out to some very contented folk who I’ve helped in different capacities.

  • writing webcopy that totally shows off their personality and makes them “shine” above the rest
  • jazzing up their emails that get enrolment and sales
  • writing engaging newsletter content
  • pulling on heart-strings through heart-felt stories that inspire people / customers to give something a go
  • creating staff training manuals
  • magazine article-writing
  • proof-reading

Luisa Apanui – Wedding photographer in NZ and Europe  https://www.luisaapanui.com/ 

Wine Country Creations handcrafted wine barrel platters and gifts  https://www.winecountrycreations.co.nz/

Raspberry Creek Event Catering company  www.raspberrycreek.co.nz

Wanaka i-SITE  www.lakewanaka.co.nz

Aspiring Jewellers  www.aspiringjewellers.co.nz

Charitable organisations + Social Causes – Promo writing, poster content and stories for publications

Everyone knows a whole load of words. But not a load of people know how to use words to best effect.

What’s your goal?  To inspire, sell, promote, invite, advertise, spread your message, write your presentation…?  It’s super important to know this when you write!

What’s ironic about the word copywriting is this.  You may be trying to copy other people’s writing style and by default, you use stiff and starchy words that sound awkward.  But the magic comes when you stop “copying” and not only suss out the “language” of the person you’re trying to reach, but also let your personality and own language style shine through.  The word copywriting could therefore be replaced with “getting on the same page” as your reader.

The other thing is this. You may struggle with the thought of sitting down and writing that blog post, email sequence, sales letter, website about page or other writing project.  In fact, you’d rather clean the toilet and toss your first draft down it!

“Janelle has the capability to slip right inside a business and understand its personality. Shake it up and present it as a better version of itself through her wordsmith talent. She took care to take the time to really understand our business and target market before coming back to us with clarifying questions. Janelle made this transformation fun!”

  • How would it be if you were to see copywriting as copytalking (with a dose of storytelling)?  Let’s get the words you say, or have rattling around your head, down on paper or into that laptop.
  • And let’s really get inside your reader’s | audience’s head so they think you’re a mind-reading genius!
  • And how about I teach you some really simple tips that will turn your writing disasters into something that “hits the nail on the head?”

So here’s a super-easy way to get started!

Let me critique and make recommendations (at just a small cost) to dramatically and easily improve your written content with an injection of personality, persuasion and pulling power!  

For just $249, I will spend a solid hour reviewing your written content and have a follow-up hour-long catch-up and make a minimum of 10 recommendations that can zing up your customer numbers and sales – by better connecting with your customer – in words, style and some magic copywriting techniques. If you love this, then we can suss out a scope for more writing together. (or just leave me to it!)

Contact me el pronto!

Janelle was able to pick up what we had started and polish it off. She totally understood the tone and voice of our company. She was able to change text and words around to make reading our marketing material fun and enjoyable. She culled everything back without losing the essence of our voice.”

 

I am currently being inspired by:

The Courageous Messenger –  The wonderful soul-work and story-telling / messaging pizazz of Jeffrey van Dyk

Conscious Marketers and Sounds True presenters Kylie Slavik and Richard Taubinger – Your Story Matters

and I have devoured the work of:

Entrepreneur Marie Forleo – The Copy Cure Copywriting Course and Founder of B School and Marie TV

Life book Founders  John and Missy Butcher on Mindvalley